From NBCSports: more trademark insanity (for more, see The Patent, Copyright, Trademark, and Trade Secret Horror Files). (h/t Skip Oliva)

Which is why NBA legend and current Bobcats owner Jordan — along with — Nike has a team of lawyers that protect that brand. And they have turned their guns on a Chinese firm, Qiaodan, and sued the company that manufactures sports apparel and shoes.

You don’t know that name but that is the nickname Jordan has gone by in China since he first came to popularity nearly three decades ago. This is a clear attempt to profit off his name.

In a statement released through his spokeswoman, Jordan says he’s worked hard to establish his name and calls the issue “deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children.”

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