Angry Birds Competes With Chinese Copycats, Instead of Suing Them

From Wall Street Daily, a report about how Rovio, the maker of Angry Birds, is responding to copycats in China. (China’s Angry Birds Copycats Prime the Pump for Rovio.) “Unlicensed branding abounds on the internet and in shops across China, and at center of it all is an Angry Birds-themed amusement park in Changsha.” Instead of suing them, “Rovio is taking the gross misappropriation of its brand as a sign of untapped opportunity.” Rovio simply sees the copying as “a great indicator of the love for Angry Birds that we see here in China.” So their strategy is to “take the copycats’ successful ideas and replicate them, sometimes even recruiting the perpetrators themselves. For instance, an official Angry Birds ‘activity park’ is soon to open in Shanghai, while at the same time legitimately branded stores will be giving the illicit ones a run for their money.”

Published Tue, Jun 26th, 2012   Wall Street Daily Research

(h/t Desmond Shaw)