Indie Singer Uses Google+ Hangout to Give a Concert to Audience of 200,000

From the notes to this Youtube video Singer/Songwriter

Daria Musk knew her global audience was out there, somewhere — and she found it on Google+. google.com/+/business

Before joining Google+, Daria was, as she likes to say, “singing for the trees.” She’d played gigs but hadn’t been able to build her following. Now, with her entrepreneurial streak and global-sized heart, she’s utilizing Google+ to put her career in fast-forward.

As the post from Google’s blog below notes, she used a Google+ Hangout to do a live concert, and drew an astounding audience of 200,000. Wow!

Put your business in fast forward with Google+

Wednesday, March 28, 2012 | 9:50 AM

Today, we’re thrilled to share with you the story of musician and Google+ breakout star Daria Musk.

We often get asked for examples of how to use Google+ to engage with users. Lighting up Google+ with live concerts, as Daria’s done, can seem a song apart from selling wares such as designer laptop cases, hotel rooms or even car insurance — but the principles of building an engaged Google+ community ring true across industries. Daria’s story is a shining example of what working with an active audience can look like.

Be authentic and committed

On March 13, Daria crossed the amazing milestone of having more than one million followers. That means more than one million Google+ users have added Daria to their circles, all in the space of about eight months.

Daria was looking for those listeners when she joined Google+. “I was dreaming maybe there’s this wider world that I can sing for,” she said. “Maybe my people are out there somewhere.”

Through posts and Hangouts, Daria has kept her fans engaged. Keys to success, Daria said, include starting with enthusiasm and authenticity. “Right now if you get on Google+ and you show that you’re doing something remarkable, they’ll notice you,” she said.

Being remarkable, Daria coached, includes being yourself and avoiding canned-message posts. Users can tell if you’re trying to make a real connection. Be genuinely excited to connect with them and they’ll connect back.

When users do notice you, make sure you commit enough time to connect back. Taking just 10 to 15 minutes to respond to comments can keep the conversation going.

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