It can’t, is the short answer, and one these companies do not want to hear as they put their fingers in their ears and start yelling. As technology continues to evolve, the battle between pirates and copyright holders is going to escalate, and pirates are always, always going to be one step ahead. To be clear, this is in no way meant to be a “pro-piracy” piece, it is merely attempting to show the inescapable realities of piracy that media companies refuse to acknowledge.

What’s clear is that legislation is not the answer. Piracy is already illegal in the US, and most places around the world, yet it persists underground, but more often in plain sight. Short of passing a law that allows the actual blacklisting of websites like China and Iran, there is no legislative solution.  That’s what SOPA and PIPA were attempting to do, but it so obviously trampled on the First Amendment, it was laughed out of existence as the entire internet protested it. The only other thing you could get the internet to agree on was if they tried to institute a ban on cat pictures.

Read more>>