Nice piece by Manuel Llamas at Instituto Juan de Mariana, El secreto de Coca-Cola, Google e Inditex (in Spanish), about the illegitimacy of patent and copyright, and how it is unnecessary, using the case of Coca-Cola’s secret formula and Google’s business strategy as illustrative ejemplos. An interview with a Coca-Cola Company executive shows that even trade secret law is not really needed, since even if the secret leaked out the company has other advantages–distribution, reputation, advertising, other products, etc. (Plus, it appears the secret has already leaked out.)
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