The Curve: How Smart Companies use Freeloaders to find Superfans

by Stephan Kinsella on October 16, 2013

In the latest episode of the BBC podcast Start the Week (14 Oct. 2013; go to about 31:30 to start) there is an interesting discussion with Nicholas Lovell, author of The Curve: How Smart Companies Find High-Value Customers Hardcover, about how authors and others can and must adapt to the digital generation to find ways to profit in the face of copying and file sharing.

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