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Apple, iCloud, Appstore, and Trademark

Apple victim of trademark: iCloud Communications Files Suit Against Apple Over ‘iCloud’ Name; Apple victimizes using trademark: Apple Legal Filing Cites Fear of ‘Inferior’ Amazon Appstore Tarnishing its Reputation.

What’s the better aphorism to apply here? “What the state giveth, the state taketh away”, or “you reap what you sow”?

This reminds me of Microsoft’s bizarre advocacy of expansion of patent law even while it argues against it, and loses $300M (Microsoft Wants Galactic Patent; Supreme Court Keeps High Standard for Invalidating Patents).

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