From the WSJ. See also Susan G. Komen Foundation Elbows Out Charities Over Use Of The Word ‘Cure’
Charity Brawl: Nonprofits Aren’t So Generous When a Name’s at Stake
As the leading breast-cancer charity, Susan G. Komen For the Cure helped make “for the cure” a staple of the fund-raising vernacular.
The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase. Among them are “Juggling for a Cure,” “Bark for the Cure,” and “Blondes for the Cure.”
Charity event Kites for a Cure, top, refused a name change request from Susan G. Komen For the Cure, which held the event pictured above.
Komen sees this as imitation, and it’s not flattered. Instead, it’s launching a not-so-friendly legal battle against kite fliers, kayakers and dozens of other themed fund-raisers that it contends are poaching its name. And it’s sternly warning charities against dabbling with pink, its signature hue.