The absurdity never ends: From AdWeek: Kim Kardashian Sues Old Navy for Using Look-Alike Model in Ads. It’s not clear the basis of the suit, but presumably unfair competition, publicity rights, and trademark. (h/t Robert Fellner)
In the most idiotic ad lawsuit from a celebrity since Lindsay Lohan sued E*Trade for uttering the word Lindsay, Kim Kardashian is reportedly suing Old Navy for using a model who looks like her in ads. We’ve written about the Kardashian doppelganger before—her name is Melissa Molinaro. Kardashian claims Old Navy is intentionally misleading the public into thinking she’s the endorser, not Molinaro, by doing things like pointing out the resemblance on Twitter. She’s asking for $15 million to $20 million, reports TMZ. One possible reason for Kardashian’s action is that Molinaro recently made things personal by dating Kardashian’s ex, Reggie Bush.