As noted on 404TechSupport, NewEgg has a funny commercial (see below) mocking Best Buy’s “Geek Squad” and proposing their online service is better.
Naturally, Best Buy wants to use IP law–in this case, trademark–to censor their competition. They had their lawyers send a cease and desist letter to NewEgg, saying that because Best Buy has a trademark on “Geek Squad,” NewEgg may not use the word “Geek” in its recent campaign with the phrase “Geek On” and “Take It From A Geek”.
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The Center for the Study of Innovative Freedom (C4SIF) is dedicated to building public awareness of the manner in which so-called “intellectual property” (IP) laws and policies impede innovation, creativity, communication, learning, knowledge, emulation, and information sharing. We are for property rights, free markets, competition, commerce, cooperation, and the voluntary sharing of knowledge, and oppose IP laws, which systematically impede or hamper innovation. IP law should be completely and immediately abolished.
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