A Defiant Dude: “Eat More Kale” T-Shirt Designer Fighting Back Against Chick-fil-A’s Trademark Bullying

by Stephan Kinsella on March 22, 2012

Update: Update: A Defiant Dude: “Eat More Kale” T-Shirt Designer Fighting Back Against Chick-fil-A’s Trademark Bullying

As I noted in Folk Artist’s “Eat More Kale” versus Chick-Fil-A’s “Eat More Chikin” [Trademark],

In another example of trademark insanity and corporate bullying, Chick-fil-A is demanding that a folk artist stop using the phrase “Eat More Kale” and turn over his website, on the grounds that it “is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A’s intellectual property [in its phrase "Eat Mor Chikin"] and diminishes its value.1

Now the victim, Bo Muller-Moore, is fighting back–he’s using Kickstarter to try to raise at least $75k to fund a documentary that will follow his fight against Chick-fil-A. As of now he has about $60k pledged, with only 3 days go to… let’s hope he makes it.

  1. For other examples, see Hobbit pub in Southampton threatened with legal action; Michael Jordan claims ownership of number 23; Can you trademark a color?; LSU Football, Trademark, and “Honey Badger”; Disney to use Trademark against Canadian Pixar Oil, Ltd.; Is Getty Guilty Of Trademark Infringement For Every Photo It Has That Shows A Trademark?; Insanity(TM): Apple Claims Ownership of Leaf Shape; Boise State Warns High School with Blue Turf not to Call it Blue Turf; In-N-Out Sues Grab-N-Go; The Great Dr. Pepper Feud (Trademark);Thank goodness you are still free to make a shoe with red soles; others here. []
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