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Tucker: Show Love to the Merchant Class

Great IP-related insights in Jeff Tucker’s article Show Love to the Merchant Class:

Then there’s the competition. Anyone is free to copy and replicate your successes. The more you succeed, the more you inspire imitators who are pleased to do exactly what you do but somehow manage to do it at a lower price. This means that you must constantly stay on your toes and innovate. At the same time, you have to constantly watch your back. A bad day of sales could mean nothing or it could mean everything. It could be a bump on the road to glory or the foreshadowing of disaster. There’s no way to know for sure.

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