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Charity Brawl: Nonprofits Aren’t So Generous When a Name’s at Stake

From the WSJ. See also Susan G. Komen Foundation Elbows Out Charities Over Use Of The Word ‘Cure’

Charity Brawl: Nonprofits Aren’t So Generous When a Name’s at Stake

By CLIFFORD M. MARKS

As the leading breast-cancer charity, Susan G. Komen For the Cure helped make “for the cure” a staple of the fund-raising vernacular.

The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase. Among them are “Juggling for a Cure,” “Bark for the Cure,” and “Blondes for the Cure.”

Logos

Charity event Kites for a Cure, top, refused a name change request from Susan G. Komen For the Cure, which held the event pictured above.

Komen sees this as imitation, and it’s not flattered. Instead, it’s launching a not-so-friendly legal battle against kite fliers, kayakers and dozens of other themed fund-raisers that it contends are poaching its name. And it’s sternly warning charities against dabbling with pink, its signature hue.

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To the extent possible under law, Stephan Kinsella has waived all copyright and related or neighboring rights to C4SIF. This work is published from: United States. In the event the CC0 license is unenforceable a  Creative Commons License Creative Commons Attribution 3.0 License is hereby granted.